Paşabahçe Illuminated Acrylic Gondola Cladding

The Paşabahçe Illuminated Acrylic Gondola Cladding project is a special gondola and display application designed to showcase tea glasses, glass sets, glassware, tableware, kitchenware, and various glassware products with strong brand visibility in chain stores and large retail spaces. In this project, where the existing store gondola is clad in accordance with Paşabahçe's corporate identity, red, white, and brown graphic surfaces are supported by illuminated acrylic and plexiglass details, creating a premium category area that is easily recognizable from afar. The large tea glass form next to the gondola is designed as a three-dimensional brand element directly representing the product group; integrated LED lighting enhances the visibility of both the form and the Paşabahçe logo at the point of sale. Brand applications used on the top header, shelf fronts, side panels, and base areas transform the existing shelving system into a completely Paşabahçe-owned sales area. The project is suitable for the organized and high-capacity display of tea glasses, water glasses, wine glasses, pitchers, glass storage products, serving products, and other household items. This system, which can be used as a gondola wrap, aisle wrap, category branding, gondola end application, and in-store product display solution, is suitable for glassware stores, home and living stores, household goods stores, kitchen and tableware stores, home & living stores, building and home improvement markets, department stores, hypermarkets, supermarkets, and chain retail stores selling home furnishings. Thanks to illuminated plexiglass and acrylic elements, large graphic surfaces, and brand-specific three-dimensional decorative forms, a standard shelf space is transformed into a powerful brand communication point. The application aims to differentiate products from competitors within the category, make it easier for consumers to notice the aisle, facilitate navigation within the store, improve product arrangement, and enhance brand impact at the point of sale.