Pınar Yopi Cool Refrigerator Display Stand with Shelves and Island Type.

Stand type: Developed for Pınar Yopi in 2014, the island-type refrigerated display stand with cool shelves is a standalone micro-point of sale that transforms the cold chain requirements of a product into an in-store visibility advantage. Using a ready-made refrigeration unit as its core, the design, with its front-mounted display volume, high brand header, and surrounding graphic cladding, creates not just a cabinet, but a freestanding POSM system that integrates cooling, storage, access, and brand communication in a single unit.

Materials and production: In this mixed-material design, industrial metal cooler bodies, rigid sheet cladding panels, fasteners, and digitally printed-laminated graphic surfaces work together. During the design development process, the brand shell was integrated into the cooler unit without closing off air circulation, technical service points, and ventilation openings. The strong contrast of the red Yopi identity on the white body, supported by child and product images, creates a cohesive communication surface that can be read from different perspectives. Laminated prints were preferred to withstand cleaning, friction, and heavy store use; after prototype approval, panel production, printing, cutting, assembly, and quality control stages were standardized, and a series production of 50 units was carried out.

Sector and product group: The display stand is designed for Pınar Yopi products that require refrigeration. From a category management perspective, the solution goes beyond the traditional layout that makes dairy products visible only within the confines of a fixed refrigerated display. By maintaining the product's consumption temperature while conveying the brand's color, character, and nutritional messages to the shopper at the moment of decision, it brings together functional benefit and emotional brand association at the same point of contact.

Points of sale: The primary use cases for the stand are hypermarket entrances, main aisles, high-traffic areas, and promotional zones adjacent to the refrigerated goods section. The island-type layout facilitates contact from multiple directions of the shopping flow; the open-access pool area simplifies product selection and quick replenishment. During the prototyping phase, visibility, accessibility, staffing, customer movement, and airflow were evaluated together to ensure operational continuity.

Goal and outcome: The strategic goal of the project was to move Yopi from category shelves to high-traffic main areas of the store without disrupting the cold chain, thereby increasing brand exposure. The independently refrigerated display solution increased the likelihood of impromptu purchases through non-category visibility, while high header and peripheral graphics reinforced brand recall. Scaling the technical infrastructure through ready-made units supported investment efficiency; the mass production of 50 units ensured a consistent brand experience across different sales points, rapid installation, and sustainable field operations.