Pril Plastic Shelf Tray
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Shelf organization for liquid dish detergent.
The Pril plastic shelf tray is designed to hold bottles of liquid dish detergent in different colors in an organized brand block on a supermarket shelf. The front faces of the bottles remain aligned, while the stock at the back is lined up along the depth. The repeating red Pril logo on the packaging creates a strong and easily recognizable product group within the boundaries defined by the tray.
Plastic base and product channels
In this type of shelf tray, the molded plastic base, side borders, and divider channels that guide bottles forward work together. The base diameter, filled weight, and cap protrusions of the detergent bottles determine the internal dimensions of the tray. The plastic surface offers an easy-to-clean solution in the humid market environment, while the front edge should not obscure the shelf label and product logo.
Facing discipline on the market shelf
The image shows green, yellow, blue, and clear Pril varieties displayed side-by-side. The shelf tray helps maintain the designated line for each variety, keeping the bottles neatly arranged without tipping over or falling back. This solution, suitable for use in the home care and cleaning sections of supermarkets, supports both replenishment speed and shelf organization for high-volume products.
Design objective and implementation criteria
The project's goal is not to create a new display stand volume, but rather to transform the existing shelf into a more controlled sales surface. The tray allows bottles to be collected at the front, making it easier to identify gaps. The exact capacity must be calculated based on the actual dimensions of the product variants; shelf depth, price display area, cleaning requirements, and the flexing of the plastic part under load must be tested during the prototyping phase.
Estimated dimensions: 48 × 8 × 32 cm (width × height × depth). These dimensions are estimated from the product and stand proportions shown in the image; they are not the exact production dimensions.
