Rexona Roll-on Parasite Stand
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Stand type: The parasitic display stand developed for Rexona roll-on products groups small deodorant packages in vertical shelf tiers, creating a high-reach additional sales area next to the main aisle.
Materials and production: The lightweight plastic carrier body, shelves suitable for roll-on packaging, and blue brand graphics meet the needs for stable transport, easy cleaning, and quick assembly.
Sector and product group: It displays women's and men's roll-on deodorant varieties neatly organized by benefit or scent variants; ensuring that the packaging remains legible from the front.
Points of sale: It is used in supermarkets, hypermarkets, cosmetics stores, and personal care chains by being hung on standard shelving systems in the deodorant sections.
Goal and outcome: It prevents small packages from getting lost on the shelf; it enhances visibility, variant comparison, and purchase conversion through vertical brand repetition and secondary placement effects.
