Scholl Full Drop Shelf Dressing

The full-drop aisle dressing application prepared for Scholl was designed to display foot care products in a stronger, more organized, and easily noticeable category area at the point of sale. The header, vertical side surfaces, and in-shelf communication areas surrounding the entire aisle created a holistic application that made the brand visible throughout the aisle.

The yellow background and Scholl's characteristic graphic design make it easier to see different product groups such as foot files, heel files, callus removers, pedicure products, foot creams, and foot care accessories all on the same shelf. Images and information areas explaining the intended use of each product help customers more easily choose the foot care solution that best suits their needs.

Full-drop aisle design can be applied in supermarkets, hypermarkets, cosmetic stores, personal care stores, pharmacies, and various other points of sale selling health and beauty products. This aisle design, which adapts to existing shelving systems, increases category visibility while presenting products in a more organized manner, and strengthens brand point-of-sale communication.