Scholl Illuminated Department Store Displays

The illuminated display application created for Scholl was designed to ensure that foot care products are displayed in a more prominent, organized, and eye-catching manner at the point of sale. Positioned to be compatible with the existing shelving system, the application created strong, category-specific visibility with its side panels, top header, and illuminated surfaces.

The vertical displays on either side of the aisle helped customers notice the category area from a distance as they moved along the shopping aisle, while the large top banner brought the foot care products together under a single communication umbrella. The design, created using Scholl's corporate colors of yellow and blue, surrounded the products on the shelf, enhancing the brand's impact on the sales area.

Illuminated aisle displays create a shopping experience that goes beyond simply showcasing products on shelves; they guide customers and define categories. This solution, applied to cosmetics stores, personal care shops, pharmacies, and retail outlets with a wide variety of products, enhances brand visibility while maintaining shelf organization.