Scholl Spider Stand
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Stand type: Developed in a spider stand format, this POSM solution is designed for pharmacy events, convention venues, and brand activation points.
Materials and production: The structure features a foldable carrier frame, a stretch graphic surface, and a reusable connection system. It is designed considering criteria such as mass production, safe shipping, ease of use in the field, and maintaining corporate visual standards.
Sectors and products: Located in the Pharmaceuticals & Healthcare section, the stand provides brand blocking and organized product navigation for Scholl foot care products.
Points of sale: Pharmacy events, convention areas, and brand activation points enhance product accessibility, shelf readability, and sales staff guidance capabilities at touchpoints.
Goal and outcome: Creating rapid brand awareness in the foot health category through a wide communication surface. Thus, the display area transforms from merely a storage unit into a measurable retail communication tool that accelerates the purchasing decision.