Sebamed Shelf Talker Unit

Stand type: The Sebamed shelf talker unit is a shelf-front POSM solution that captures the shopper's approach angle thanks to its communication surface extending from the shelf front towards the aisle. It creates a stronger presence than a single card while not obstructing product access or price tags.

Materials and production: PVC-based printed parts are assembled with flexible or rigid shelf connections and layered elements that provide volume when needed. The production design features a standard connection logic that can be adapted to different store shelf profiles.

Sector: In the personal care category, messages need to be read not only from the front but also from a cross-view as the consumer moves along the aisle. Shelf talker brings Sebamed's message of dermatological expertise and sensitive care to the shopper on the move.

Products: Sebamed can use this to support the communication of its face and body care products, baby series, cleansing products, and seasonal campaign sets.

Points of sale: Suitable for shelf systems in personal care chains, supermarkets, pharmacies, and dermocosmetic stores.

Goal and outcome: The goal is to increase brand visibility and direct traffic to the selected product group by overcoming visual noise on the shelf. The unit enhances campaign awareness and product engagement by creating short message repetition at the decision point.