Selin Shelf Cologne Tray

Shelf separation for the lavender series.

The Selin in-shelf cologne tray transforms an existing supermarket shelf into a brand-specific display area with its wavy graphic surface extending in front of the boxed cologne products. Purple and lilac tones create continuity with the lavender series packaging. The Selin logo in the upper left and the bottle image on the right complement the product identity of the boxes on the shelf. The organic contour on the front of the tray creates a distinctive silhouette within the straight shelf line, drawing attention to the brand's section.

Tray and front contact surface

The visible core of the application is the printed communication area extending downwards from the front edge of the shelf. The combination of the base section, which goes under the products, and the front card helps to organize the display area as a single unit. The low, curved top line of the front face allows space for the campaign message without completely obscuring the branding section of the boxes. The printed plate, carrier base, and contour cutting form the production approach for this type of shelving solution. The exact base material or an automatic pusher mechanism cannot be determined from the image.

Shelf arrangement of cologne boxes.

In the image, Selin Lavender Cologne boxes are arranged side-by-side and towards the back. Including different packaging sizes within the same series graphic creates a cohesive brand block. The product image on the front card introduces the customer to the bottle form inside the closed box. This layout, suitable for personal care sections and cologne sales points in supermarkets, defines a distinct brand boundary using the available shelf capacity. Readability of shelf price tags and access to neighboring products must be maintained during implementation.

Visual communication objective

The design aims to make it easier to select the Selin lavender series among products sharing the same shelf. The wavy front works in conjunction with the floral patterns and colors on the packaging, making the product family instantly identifiable. Alignment of the box fronts and planned separation of different sizes during shelf replenishment maintains this effect. The tray is considered a stock organization and brand communication element; no verified results are claimed for increased sales or usage performance.

Estimated dimensions: 50 × 12 × 30 cm (width × height × depth). This is an estimate based on the product and stand proportions shown in the image; it is not the exact production dimensions.