Selpak Shelf Tray

The Selpak Shelf Tray is an FMCG POSM application designed to neatly display Selpak branded tissues, facial wipes, makeup remover wipes, and similar personal care products on supermarket and chain store shelves, differentiating the product group and increasing brand visibility. Using Selpak's corporate colors of blue and pink, the shelf-front graphic area creates a strong sense of unity with product packaging, transforming a standard market shelf into a brand-specific sales area.

This is an example of shelf tray, shelf organizer, shelf management, in-shelf display, and on-shelf visibility solutions used in the fast-moving consumer goods and personal care categories. The structure, which keeps products organized and tidy within a designated shelf space, supports category blocking and planogram compliance applications. This ensures the preservation of product positioning on the shelf during retail execution, increases product availability, and makes it easier for shoppers to recognize the Selpak product family.

In highly competitive FMCG categories such as tissues, facial tissues, wet wipes, makeup remover wipes, and hygiene and personal care products, shelf visibility plays a significant role in purchasing decisions. A large, branded shelf area creates shelf impact by positioning brand messaging and campaign communication at the shopper level. These types of POSM applications, used in trade marketing and shopper marketing campaigns, help visually differentiate the product line from competing brands.

The shelf tray developed for Selpak allows different package sizes to be displayed together within the same brand area. Thanks to the shelf front graphic panel, side divider elements, and product organizer form, both product placement and point-of-sale communication are resolved within a single display system. Suitable for use in supermarkets, hypermarkets, personal care departments, and cleaning product categories, this application is a POSM solution that strengthens brand visibility, shelf share perception, and in-store merchandising performance.