Selva Activity Stand

Stand type: Selva Activity Stand is a modular food display area that redefines the semolina category through recipe inspiration and tasting experience. A large recipe visual, color-coded product stands, and a serving point sequentially encourage interest, provide usage ideas, and promote trial behavior.

Materials and production: Wooden bases, metal support details, plexiglass product risers, and food-free, easy-to-clean surfaces are implemented in a hybrid system. Four separate modules allow for the separation of different flavor and recipe variants, while offering flexibility in transportation and on-site installation.

Sector: Growth in staple food products is achieved not only through price competition but also through ingredient and recipe communication that expands the repertoire of uses. The fruit-infused semolina concept positions the product as a contemporary, diversified, and shareable consumption experience, moving it beyond the traditional perception of desserts.

Product names: Selva semolina varieties are presented in thematic containers paired with recipe associations such as strawberry, orange, banana, and vanilla. The visual link between the packaging and the tasting product makes it easier for the consumer to find the right product again on the shelf.

Points of sale: Suitable for supermarkets, hypermarkets, gastronomic events, chain store weekend activities, and new product launches. The nearly semi-circular front row distributes consumers to different product points without creating a single queue.

Goal and outcome: The aim is to create a sense of discovery in a low-interest staple food category and increase usage frequency through trial and error. The recipe-focused narrative gives the brand a content creator role, while color-coded pedestals reinforce variant awareness and cross-buying potential.