Sensodyne Island Type Pharmacy Stand

The island-type pharmacy stand developed for Sensodyne is a double-sided product display solution that allows oral care products to be displayed in a single brand area within the point of sale. Thanks to its floor-mounted structure, it can be positioned in a suitable section of the pharmacy without the need for wall and shelving systems. Its versatile visibility allows customers to access the stand from different directions and easily examine the product range.

The stand's body is primarily constructed from wood-based panels, metal supports and connectors, and plexiglass applications. White surfaces support Sensodyne's clinical and reliable brand identity, while blue graphic details reinforce corporate visual consistency. The logo panel at the top and the large branding areas on the side surfaces increase the stand's visibility within the pharmacy.

To ensure the organized display of toothpaste in various packaging sizes, shelves of varying widths and depths have been created. Display sections with metal hooks are used for toothbrushes and hanging oral care products. This mixed display structure allows boxed, hanging, and differently sized products to be presented on the same stand while maintaining category organization.

Illuminated display panels help Sensodyne products and brand communication be noticed from a distance. The open and accessible structure of the shelves facilitates product selection, while the high display capacity ensures efficient use of the limited sales space within the pharmacy.

Developed for pharmacies and personal care outlets, the Sensodyne island-style display unit brings together toothpaste, toothbrushes, and complementary oral care products under a holistic brand presentation. The project is designed as a functional point-of-sale application that enhances product visibility, simplifies category management, and allows consumers to interact directly with the products.