Sensodyne Dispenser Type OTC Stand

Stand type: The Sensodyne Dispenser Type OTC Stand is a countertop stand solution developed for use in pharmacy counters, information desks, and cashier areas. Its design approach combines a dispenser structure that regulates single-product dispensing with a precision solution that offers fast access and controlled stock flow.

Materials and production: The housing consists of an injection-molded or thermoformed plastic casing, a front-feed product channel, and a top panel displaying clinical benefit communication. The plastic selection was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays sensitivity toothpastes and oral care products. The planogram is designed to keep product fronts visible, maintain the perception of fullness, and facilitate refilling, in the context of pharmacy counters, information desks, and cashier areas.

Goal and outcome: The design neatly displays products, reduces counter clutter, and facilitates easy delivery of the offered product. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.