Sensodyne Colon Coating

Stand type: Sensodyne Column Wrapping is a shelf wrapping solution developed for use in hypermarket oral care aisles and personal care stores. The design approach transforms the architectural column into a high-reach brand medium, addressing the sensitivity issue at category entrance with a powerful visual message.

Materials and production: Lightweight panel cladding customized to the column dimensions, high-resolution prints, and detachable mounting elements. The choice of composite materials was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays sensitivity-focused toothpaste series. The planogram is designed to keep product fronts clear, maintain the perception of fullness, and facilitate refilling, in the context of hypermarket oral care aisles and personal care stores.

Goal and outcome: The design utilizes unused surface area in the sales space, provides remote orientation, and amplifies the spatial impact of the brand campaign. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.