Sensodyne L-Type Shelf Display Unit

Stand type: The Sensodyne L-Type Shelf Display Unit is a shelf display solution developed for use in oral care sections of chain supermarkets and personal care stores. The design approach uses an L-shaped corner effect to transform the shelf entrance into a brand gateway, guiding the consumer towards the sensitivity care area through spatial navigation.

Materials and production: Metal-reinforced composite panels, L-shaped design specific to shelf dimensions, product information surfaces, and easily removable connections. The choice of composite materials was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays sensitivity toothpastes and complementary oral care products. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of oral care sections in chain supermarkets and personal care stores.

Goal and outcome: The design makes the aisle entrance visible, accelerates wayfinding at category entry, and clearly defines the boundaries of the Sensodyne product block. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.