Sensodyne Over-the-Shelf Vacuum Toothpaste Tray

The Sensodyne In-Shelf Vacuum Toothpaste Tray displays toothpaste cases front-facing, in a neat and consistent manner within a standard retail shelf. The vacuum-formed plastic tray, with its channels conforming to the case dimensions, prevents products from shifting sideways and scattering to the back of the shelf. The branded front header and side borders create a distinct Sensodyne block without interfering with existing shelf equipment. Because hundreds of similar cases compete simultaneously in the oral care aisle, physical containment and color consistency help consumers find the brand more quickly. It is applicable in supermarkets, hypermarkets, pharmacies, and personal care chains. The design aims to keep Sensodyne SKUs aligned with the planogram, facilitate shelf replenishment and missing product checks, maintain product front-facing visibility, and reinforce brand leadership perception in the sensitivity category through shelf architecture.