Sensodyne Shelf Decoration

Stand type: Sensodyne Shelf Wrapping is a shelf wrapping solution developed for use in the oral care sections of hypermarkets and personal care chains. The design approach integrates shelf headings, side panels, and category communication into a single visual system, thus claiming the sensitivity segment as a holistic brand space.

Materials and production: The shelving system includes compatible composite panels, plastic product dividers, printed headers, and modular assembly parts. The choice of composite materials was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the pharmaceutical and healthcare sector, displays Sensodyne toothpaste and sensitivity care portfolio. The planogram is designed to keep product fronts clear, maintain a sense of fullness, and facilitate refilling, in the context of oral care sections in hypermarkets and personal care chains.

Goal and outcome: The design consolidates the broad portfolio into a single brand block, simplifies the consumer journey, and supports sales share on the main shelf. Thus, the display area transforms into a measurable sales communication tool that accelerates consumer decision-making and contributes to commercial performance.