Solutex Demountable Injection Stand

The Solutex Demountable Injection Molding Display Stand was developed to present microfiber cloths, surface care products, and automotive cleaning products in an organized, accessible, and brand-identity-enhancing display format at the point of sale. The project's core need was to create a POS solution capable of categorizing cleaning and maintenance products of varying package sizes on a single floor display, withstanding high store traffic and suitable for multi-point field applications.

The four-tier open shelving system allows for the planogram-style display of microfiber cloths, detailing products, and various cleaning accessories. Positioning the products in vertical blocks creates high facing capacity, enabling shoppers to quickly compare products according to their intended use. The open shelving architecture also simplifies the product replenishment process, helping to maintain shelf occupancy at the point of sale.

The high contrast created between the stand's red injection-molded shelves and black graphic panels supports the technical and performance-oriented brand perception of Solutex products in the automotive maintenance category. Microfiber communication on the header and lower body makes the category message readable from a distance, while motorcycle and car visuals directly convey the area of use to the shopper. This approach creates a strong point-of-sale effect in terms of category communication and brand recall.

The demountable injection molded construction helps the stand gain significant advantages in logistics and field operations. The detachable shelves, support elements, and communication panels reduce package volume, simplifying storage, shipping, and in-store setup processes. Suitable for mass production, the system ensures standard quality and operational efficiency in high-volume retail rollout operations for dealer and distributor networks.

Developed for Solutex, this product display stand is a functional merchandising solution that can be used in auto accessory stores, gas stations, DIY stores, detailing centers, and chain retail outlets to create secondary placement, increase category visibility, support cross-selling opportunities, and strengthen shopper conversion performance.