Soma Freestanding Foam Stand
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Stand Type: Freestanding stand.
Materials and Manufacturing: The system consists of metal shelves suitable for heavy aerosol cans, a stable base to prevent tipping, and brand panels that communicate the technical benefits. The production design was developed by considering criteria such as mass shipment, ease of installation, long service life in a retail environment, and visual standardization.
Sector: Building materials, hardware and tools.
Products: The stand is designed for polyurethane foam, sealants, and complementary construction chemicals. The product arrangement is structured with packaging visibility, facing continuity, stock tracking, and quick comparison of options for the consumer in mind.
Points of Sale: Hardware stores, building supply stores, tool shops, and professional dealer points.
Goal and Outcome: The primary goal of the design is to support quick selection by craftsmen by making product differentiation visible according to application purpose, to maintain inventory organization, and to increase the brand's professional channel visibility. Thus, the aim is to transform the physical touchpoint from merely a carrier into a strategic retail medium that generates brand differentiation, category management, and sales conversion.
