Total Motor Oil Stand
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Stand Type: Freestanding stand.
Materials and Manufacturing: The system is constructed from high-capacity metal frames, shelves adapted to drum and bottle sizes, and strong corporate graphic areas. The production design was developed by considering criteria such as serial shipment, ease of installation, long service life in a retail environment, and visual standardization.
Sector: Automotive and Fuel.
Products: The display stand is designed for Total engine oils with different viscosities and engine types. The product arrangement is structured with packaging visibility, facing continuity, stock tracking, and quick comparison of options for the consumer in mind.
Points of Sale: Fuel stations, auto repair shops, spare parts stores, and hypermarkets.
Goal and Outcome: The primary goal of the design is to improve selection accuracy, enhance inventory visibility, and translate brand trust into sales by systematically presenting the product family according to viscosity and performance level. Thus, the aim is to transform the physical touchpoint from merely a carrier into a strategic retail medium that generates brand differentiation, category management, and sales conversion.
