Uni Transparent Pocket Parasite Stand

Stand type: Uni Transparent Pocketed Parasitic Display Stand is a parasitic display stand solution designed for use in supermarket personal care aisles, mother-baby sections, and pharmacies. The design approach is based on the goal of creating a high-visibility area next to the main shelf for small packages, encouraging trying, complementary shopping, and brand awareness.

Materials and production: Transparent PVC pockets, a long graphic carrier, and a hanging attachment compatible with different shelf profiles are combined. The choice of PVC was made by considering factors such as mass production repeatability, field durability, product load capacity, and visual communication quality.

Sector, product and sales points: The stand, developed for the Personal Care and Cosmetics sector, showcases Uni's personal care and hygiene products. The planogram is designed to keep product fronts open, maintain a sense of fullness, and facilitate refilling, in the context of supermarket personal care shelves, mother-baby sections, and pharmacies.

Goal and outcome: Design makes the relevant benefit visible and accessible in the consumer's decision journey; it accelerates intra-category navigation while increasing the distinctiveness of the brand block. Ultimately, the display area transforms into a measurable sales communication tool that works between visibility and commercial performance.