Veet Shelf Dressing Application

Veet wanted to more strongly promote its waxing and hair removal products in the standard personal care aisle, allowing customers to easily browse its product lines within a single brand space. The project's need wasn't just to create a shelf arrangement for displaying products; it was to develop an in-store application that carried Veet's brand world throughout the entire aisle, was noticeable from afar, and guided customers directly to the category.

In response to this need, an illuminated aisle display application was designed for Veet. High-rise brand signs positioned on either side of the shelves, illuminated communication areas, and product visuals differentiated the Veet product section from other personal care aisles in the store. This application is a comprehensive category visibility solution that can also be defined as aisle display, aisle design, aisle branding, category branding, category design, gondola design, aisle end application, shelf-aisle application, in-store branding area, POS application, and POP application.

The illuminated display area allows for the organized showcasing of wax strips, cold wax strips, facial wax strips, body wax strips, wax strips suitable for sensitive skin, hair removal cream, in-shower hair removal cream, hair removal spray, waxing kits, after-waxing care products, and other Veet personal care products. Grouping product categories under the same brand area makes it easier for customers to find the wax or hair removal product that best suits their needs and compare different usage options.

Illuminated branding signs make product communication within the aisle more visible at all hours of the day, while ensuring that campaign, new product, and seasonal messages reach the customer directly. Thus, Veet transforms the shelf from a mere storage area into a category zone that supports the purchasing decision and showcases the brand's expertise. Aisle branding strengthens brand awareness and product orientation, especially in high-traffic cosmetics and personal care aisles.

Veet illuminated aisle display applications can be used in cosmetic chains like Watsons and Gratis, personal care stores, perfumeries, beauty store format sales points, supermarkets, hypermarkets, cosmetic sections of chain stores, personal care floors of large department stores, cosmetic shops in shopping malls, dermocosmetic stores, and seasonal campaign areas. It is an effective solution, especially for in-store campaigns during the summer, holiday season, special occasions, and for highlighting personal care products by category.

As a result of the project, Veet gained the opportunity to present its waxing strips and hair removal products in a strong category branding space. The illuminated aisle display increased the brand's in-store visibility, while enabling customers to more easily recognize the product category and make more informed choices among Veet products.