Vichy Liftactiv Wooden Stand

Designed to present Vichy's Liftactiv range of skincare products in a visible and organized manner within the pharmacy, this freestanding wooden display stand aimed to highlight the anti-aging care category in a separate sales area. The focus of the project was to allow customers to more easily examine the product suitable for their skin needs, to notice the campaign message from a distance, and to strongly maintain Vichy's dermocosmetic brand image at the point of sale.

The multi-tiered shelving system allows for the simultaneous display of various Liftactiv products, including anti-aging cream, anti-wrinkle cream, lifting cream, firming cream, day cream, night cream, face serum, hyaluronic acid serum, eye cream, and anti-spot care products. This same display approach can be adapted to other Vichy product groups such as moisturizers, facial cleansing gels, micellar water, sunscreens, acne and oily skin care products, deodorants, shampoos, and scalp care products.

The wooden display case allows for a more sophisticated and confident presentation of dermocosmetic products, while the arrangement of shelves according to different packaging sizes helps ensure products remain accessible without obstructing their view. Brand communication on the header and side surfaces helps customers more easily notice the anti-aging and skincare category within the store.

This freestanding dermocosmetic display stand can be used in pharmacies, dermocosmetic pharmacies, health and beauty product outlets, select cosmetic chains, retail points around clinics, and the skincare sections of department stores. The result is a more clearly defined category area for Vichy Liftactiv products, creating a functional pharmacy display solution that increases brand visibility and facilitates product comparison.