Vicks Shelf Frame
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Designed for the Vicks product range, this shelf frame brings together different packaging styles in a single branded display area on the pharmacy shelf. The navy blue body and the Vicks logo positioned in the upper left corner allow for quick identification from a distance, while the wide top cap creates a strong horizontal signature of the brand.
On the open front surface, products in jar, can, spray, and cream form can be displayed side-by-side. The lower front panel creates an organizing boundary in front of the products while supporting their arrangement within the shelf; it also offers an additional visible surface for brand communication. Rounded corners and wide side supports complement the robust form of the unit, which integrates seamlessly with the shelf.
The PVC-based Vicks shelf frame, adaptable to pharmacy shelf dimensions, is used to increase category visibility in points of sale with a high variety of products. The shelf application allows Vicks products to be perceived together and highlights the brand's display area within the shelf.
