Vodafone SIM Card Stand

Compact display for telecommunications products.

The Vodafone SIM card stand is a two-tiered POP unit that displays card packaging vertically on a sales counter. The red transparent side panels and white back directly incorporate the brand's corporate colors into the product presentation. The vertical communication panel on the left and the product pockets on the right serve different purposes: the panel explains the packaging options, while the pockets maintain the order of the physical packaging. This allows small-sized products to be grouped together within a single brand space on a busy sales counter.

Plexiglass body and pocket organization.

The flat sheet structure in the image refers to a construction made of plexiglass surfaces formed by cutting and bending. The top cover and side walls define the boundaries of the stand; low front holders limit the packaging from tipping forward. Two rows of products are placed side-by-side on each level. Recesses in front of the pockets facilitate the retrieval of cards while leaving the top section of the packaging, displaying the product name, open. The separation of the printed side panel from the display pockets ensures that the brand message remains visible even when stock is low.

Products and points of use

The display stand features Vodafone card packaging, visually referred to as the "Travel Pack." These thin, flat packs are arranged in a row along the depth, creating an organized stock sequence within a limited floor space. Telecom dealers, phone accessory stores, and suitable retail counters are prime locations for this countertop solution. The two-tiered layout allows for grouping that reduces the likelihood of packs getting mixed up. Sales staff can easily spot missing packs by monitoring the front of the stand.

Balance of communication and function

The design's distinct advantage is its ability to combine product holding and information functions in a single compact unit. Red frames surround the packaging, while white surfaces facilitate the readability of the graphics. Different packaging visuals in the side communication area create a reference surface illustrating the diversity of the product family. The aim of the stand is to reduce clutter on the counter, ensure brand differentiation, and facilitate access to packaging during product selection. Material thickness, pocket dimensions, and final capacity should be checked against an actual packaging sample.

Estimated dimensions: 35 × 45 × 23 cm (width × height × depth). These dimensions are estimated based on the product and stand proportions shown in the image; they are not the exact production dimensions.