Yurtbay Modular Injection Silicone Stand
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Stand Type: Modular Injection Molding Stand.
Materials and Manufacturing: The system consists of injection-molded plastic modules that facilitate easy shipping and installation, shelf geometry suitable for cartridge packaging, and interchangeable corporate panels. The production design was developed by considering criteria such as mass shipment, ease of installation, long service life in a retail environment, and visual standardization.
Sector: Building materials, hardware and tools.
Products: The stand is designed for silicone, sealant, and cartridge-type construction chemicals. The product arrangement is structured with packaging visibility, facing continuity, stock tracking, and quick consumer comparison of options in mind.
Points of Sale: Hardware stores, building supply stores, ceramic dealers, and professional sales outlets.
Goal and Outcome: The primary goal of the design is to create cross-selling by positioning complementary building chemicals close to ceramic and application products, standardizing inventory management, and increasing dealer visibility. The aim is to transform the physical touchpoint from merely a carrier into a strategic retail medium that generates brand differentiation, category management, and sales conversion.
