Shelf-Edge Communication Solutions
With shelf cards positioned directly below the product, we bring your brand message to the consumer's decision-making moment. We design and manufacture compact and powerful visual communication solutions that are easily integrated into existing shelving systems.
Make your brand visible on the shelf.
Explore our selection of shelf card applications that we design and produce for different product groups and points of sale.
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SHELF CARD SOLUTIONS
Transform the shelf space into an effective brand communication area.
In shelf card design, we evaluate product placement, shelf-edge dimensions, packaging height, and the direction from which customers approach the product.
We size the top flange that rests on the shelf and the graphic surface extending down from the shelf edge to create a strong communication area without altering the existing store layout.
We bring together brand messaging, product visuals, campaign communication, and custom-cut graphic details within a single visual language.
This helps us highlight the product line's position on the shelf, makes it easier to spot among competing products, and strengthens the brand's visibility at the point of purchase.
Precise sizing according to shelf size.
We size the card according to the shelf width, shelf-edge height, and application surface so that it fits the existing shelf system cleanly and accurately.
Strong Brand Visibility Across the Shelf
By positioning the graphic surface directly below the products, we ensure that the brand message is easily noticeable even from a distance along the shelf.
Consistent Appearance in Mass Production
By standardizing measurements, printing, and bending based on approved samples, we carry out mass production that maintains the same appearance across all stores.
Fast Implementation, Easy Change
Thanks to its compact L-bend structure, we enable quick in-store deployment of shelf cards and easy renewal during campaign changes.
Strong communication directly below the product with shelf cards.
Shelf cards are compact point-of-sale communication solutions applied to the front edge of standard retail shelves. With a short top flange resting on the shelf and a printed graphic surface extending down from the shelf edge, they create a brand-specific communication area without requiring additional display space.
Product names, campaign messages, product benefits, pricing information, or brand visuals can be positioned directly below the consumer's line of sight. This proximity strengthens the visual link between the message and the product, making the brand more easily noticeable, especially in categories where many competing products are on the same shelf.
Shelf cards can be custom-made for pharmacies, cosmetics and personal care retailers, supermarkets, and other FMCG sales points to suit different shelf dimensions and campaign needs.
Shelf Card Applications from Design to Mass Production
We begin each shelf card project by examining the product group, the store's shelving structure, and the scope of the visual communication. Shelf-edge height, card width, top-flange depth, and any custom-cut extensions are determined according to the application area.
During the design process, our primary criteria include ensuring that the graphic surface does not obscure the products, does not hinder shelf use, and that the brand message remains at the correct viewing height. Printing, cutting, and bending details are checked against the prototype to verify suitability for application before mass production.
We package the shelf cards produced in mass production in a way suitable for store distribution and arrange them according to application points where necessary. Thanks to their lightweight and low-volume structure, shelf cards can be economically shipped to a large number of sales points and implemented quickly within the store.
Let's develop a custom shelf card project together for your brand.
Let's develop your shelf card together, tailored to your product dimensions, sales area, and target production volume. We'll manage the entire process from design and prototyping to mass production and shipping, all from a single point.
